Privacy Policy

As a company, Archipelago is committed to protecting our customer’s personal information and privacy. The following explains our Privacy Policies.

Importantly, by accessing (“our Website” or “the Website”), you are accepting the practices described in these policies. We are unable to modify these policies from user to user, and as a result – if you do not agree with our Privacy Policies, you are not authorized to (and should not) use our website. If you have any questions about our Privacy or any of our other company policies, please feel to contact us at

To manage your cookie settings, opt out or request personal data deletion, visit:


We want to be transparent and have assembled the following information to explain the types of information we do or may collect, why we collect it, how we use it, and how we protect it.

In general, we may collect and use personal information that identifies or relates to you or your household. In some cases, even if the information doesn’t specifically identify you (or your household) by name, you should assume that a reasonable person, with access to this same information, may be capable of associating or linking this information, directly or indirectly, to you or your household.

Here is a list of the categories of Personal Information that we may collect, and specific types of Personal Information collected:
  • Audio recordings, video recordings, electronic recordings, visual or written information, or similar information. This includes any photographs, videos, audio recordings, artwork or unique writings that you share with us.
  • Commercial information. This may include any records of products or services purchased, ordered, requested or considered, or other consumer or personal histories or tendencies that you have created or exhibited on our Website.
  • Geographical and/or Geolocation data. This may include the location of the device that you have used to access our Website and/or our services.
  • Identifiers. This may include your: real name; online alias, username, and/or any other aliases used; mailing address; shipping address; email address; unique personal identifier; online identifier; Internet Protocol address; account name, or other similar identifiers you provide to us.
  • Information that identifies, relates to, describes, or is capable of being associated with, a particular individual or household. This may include your name, signature, telephone number, credit card number (and/or partial credit card number), debit card number (and/or partial debit card number), or any other financial information.
  • Internet or other electronic network activity information. This includes your browsing history, search history, and information regarding your or your household’s interaction with our Website and/or any related applications, or advertisements associated with our Website.
  • Inferences drawn from any of the information described above to create a profile about a consumer (or household) reflecting the consumer’s (or that household’s) preferences, characteristics, purchasing trends, psychological trends, predispositions and/or behavior. This includes marketing data collected by or through the Website, or other means based on your purchases and interaction
The reason that we collect this personal information is to provide you with our products or services, or to cause you to consider the purchase or use of our products or services. If you do not provide us with this or any other requested or required information, it may delay, prevent, hinder or limit our ability to provide, or to offer and/or advertise our products and services to you. We also use this information to process and fulfill any actual orders or requests received, and to notify (or to communicate with) you about the status of any specific order or request.

We want to understand your interest in and/or actual shopping habits for our products and services and also, your interest in and/or actual or general shopping or browsing habits online. In doing so, we feel that we are better able to improve our actual or potential customers’ ability to find us, our products, or our Website – and to be able to offer a more streamlined, focused pleasurable, professional and up-to-date shopping or user experience. To make this possible, we commonly use the tools and/or information that is available through Google; specifically, we use Google properties including, but not limited to, Google Analytics, Google Webmaster Tools, and Google Adwords.

If you create an account on our Website that includes a unique password, please be sure to take all steps necessary to safeguard and protect your password, username and/or other personal information (so it cannot be accessed by others). If you do not take reasonable steps, you may be liable for any unauthorized use on our Website and also, have your private information used and/or become known by others.

Additionally, know that we automatically gather certain information, statistics and history regarding your use of our Website through the use of COOKIES and other technologies. Although many web browsers allow you to refuse the use of cookies, in some cases they are necessary to access and make full use of our Website.


First, we want you to know that we will not share or disclose your Personal Information to anyone except as described within this Privacy Policy. We take these and all privacy matters seriously.

Among other things, we use information collected about you or your household to fulfill orders you have placed, respond to requests that you have made, customize products or offerings that we think you or your household may be interested in, improve our Website and services, track email, comply or facilitate our compliance with legal and/or regulatory requirements, communicate or respond to you, and/or to otherwise enhance your usage and likely satisfaction when using our Website. We may also use the information to understand your shopping history with us, and/or to let you know about new products, services, or offers or promotions that we think may be of interest.

To maintain and operate our Website and the various related features, tools, apps and/or functionality that it offers, we commonly use the products and services offered by our trusted THIRD-PARTY VENDORS. Whenever this occurs, those third-parties may be given, and/or permitted access to your information via their digital connections to our Website. These third-parties can include, but are not limited to, credit card processing companies, Website hosting services, Shopify (and related Shopify Application (“app”) vendors), order fulfillment center(s), data analyzers and others.

At all times, we reserve the right to disclose information when deemed necessary by us to protect our rights or the rights of others, for fraud prevention, credit risk prevention or reduction, or to prevent harm to other people or property.

Similarly, in the event that we are required by law (through subpoena, court order, administrative or governmental order) to disclose your Personal Information, or any information in our possession, we will.

In the event of any sale or merger of Archipelago, or an acquisition of Archipelago’s assets or business through an asset sale, assignment of assets, corporate reorganization, or otherwise, we may transfer personally identifiable and/or other Personal Information. If this were to occur, any transferee would be similarly bound by the terms of our Privacy Policy.

We also may aggregate any non-personally identifying information to use in improving our Website and/or business.

If you provide us with feedback, suggestions, recommendations or rating or review comments, we may, at our discretion, choose to use that information to improve our Website and/or business. If you provide self-identifying information we will only use it to respond to your feedback, suggestion, or recommendation; we will not share your identifying information with others without your permission or unless you request it. In the case of any product reviews that you may provide, we may share (or not share, at our sole discretion,) your reviews publicly, but not in a manner that would allow a casual consumer to reasonably associate that comment/review with you or your personal identifying information. For example: if your name is Mary Smith and you write a review about our company, products or your experience with either, we may publish your review on our Website or in any of our advertising or promotional materials, attributing it publicly to “Mary S;” if you publish it with a username or alias that does not appear to include or embody an actual person’s name (e.g., “MarysMom”), we may publish and attribute the comment or review with the alias or username.

Comments that you post on public forums such as social media websites (like Facebook, Instagram, etc.), blogs, message boards, or other’s websites (e.g., Amazon) may, for all we know, contain the identifying information that you provided to those other social media or third-party sites. Archipelago is not responsible for and/or does not control or monitor the websites or services offered by Facebook, Instagram, Amazon, or any other website other than our Website.

In many cases, our customers buy gifts for others on our Website. In other instances, visitors to or customers of our Website may refer someone else to our Website or our social media accounts. When either of these situations occur, we may ask for the gifted recipient’s or referred parties name, shipping address, phone number, email address, etc. Archipelago will store and use this information for the purposes contemplated by the actual gift-giving or the potential new customer referral event. Persons or households who received or are intended to receive a gift, or those who were referred to Archipelago by others, can contact Archipelago at any time to request that we remove their personal information for our database.


Like many companies, Archipelago has seen a recent growth of interest from many consumers to use and/or receive SMS (“text”) messages to communicate with us. As a result, Archipelago may offer customers or visitors to our Website with an option to receive and/or sent text messages from or to us.

Before sending a SMS text to anybody, Archipelago will seek the permission of the person who the text will be sent to through opt-ins. If you have authorized Archipelago to communicate with you via text message, know that by entering your phone number in our checkout screen (when making purchases), or when adding your phone number to your personal profile account on our Website, or when subscribing via our subscription form, you opt-in and agree that we may send text messages regarding any orders, abandoned orders, shipping status, other matters related to a specific order, and/or general marketing offers. Unless you have both authorized our use of text message communication and have actually placed more than 10 orders in a given month, you will never receive more than 20 text messages from us in a given month.

If you wish to OPT OUT and unsubscribe from receiving further text messages of any kind from us, reply with STOP to any mobile message that we have sent, or use any unsubscribe link provided. You understand and agree that alternative methods of opting out, such as using alternative words or phrases in a text response by you will not be recognized by our text messaging software, and will not result in accomplishing your intent to opt out of and rescind your authorization for us to use text messaging.

We’re here to help. If you have any questions about our use of text messaging, or how to either authorize us to use text or rescind your prior authorization for us to actually use text messaging, please feel free to contact us for more information or assistance at


Archipelago does not sell your personal information.


If you submit an email address to any of our mailing lists, we will use it solely for the purpose of sending your special offers and notices, and/or to communicate with you about a past or current order, or your account. Emails sent by us will include information on how you can unsubscribe from our lists.

We only want to send emails to people who actually want them. In addition to the opt-out instructions included in the footer of any email received, please feel free to contact us at, and we will help you get your email address removed or changed.


As outlined in the sections entitled “How do we use your information?” – personal information is kept and used for a variety of reasons. In general, we keep information for as long as needed to support the uses described in that section, or as otherwise needed to comply with applicable State or Federal law.

When your information is no longer needed, or when you indicate that you no longer want us to contact you (and state or federal law allows us to do so), we will safely delete your information from our records.


All of us are or should be concerned about data privacy. The news is constantly reporting instances where companies and governments are hacked. We take our own data privacy, as well as that of our customers and the Website visitors seriously.

To keep your personal and confidential information protected, we follow reasonable technical guidelines and policies. In many cases, those policies and protections have been put into place or mandated by partners that are much more sophisticated than we are; examples would be credit card processing companies and Shopify (whose software drives ours and many thousands of other websites). We, and we think any reasonable person would say that those third-party safeguards and internal controls are sophisticated, up-to-date and generally effective.

In addition, we take our own steps. These include encryption of your credit card numbers and personal information using secure socket layer (“SSL”) technology. In a nutshell, this technology provides secure, encrypted transmission of your information from your computer or phone device to our servers. We also limit access to your personal information to only those employees and third-party vendors who need access in order to operate the Website.

The reality is that while we work hard to protect and keep your private information private, no computer system or set of policies is 100% secure. If we become aware that our systems have become breached, we will contact you.

As explained and limited elsewhere in these policies, you can always contact us with a request to remove your information from our data base. Please feel free to reach out to us anytime at


We understand and appreciate how important it is to protect our children. While our site and business is not geared or intended for children under 13, it is always possible that an unsupervised child may be able to access our Website. As a result, we have adopted specific policies designed to protect children.

Importantly, we do not knowingly collect or store information from anybody under the age of 13.

If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you have knowledge of, or any reason to suspect that we may have collected information from a child under 13, please contact us immediately at

If you are under 13 years old, do not:
1. use our Website; or
2. use any interactive component of our Website or Social Media accounts to post public comments about yourself; or
3. provide us with any information about yourself (including your name, address, phone, email address, social media accounts (including any names, accounts or other names (“aliases”) that you use).


Like many companies, our systems are not presently capable of responding to, or acting on any “do not track” requests from browsers.

Information Collected Through Third-Parties 

Increasingly, Archipelago is entering into agreements with other third-parties. Those agreements often involve obtaining consumer data that is provided by other retailers. Sometimes, these agreements involve or make use of automatic data collection technologies to collect information about your equipment (e.g., are you browsing from a phone or computer), your browsing and purchasing habits or patterns, your personal information, your frequency or levels of purchases, items you have purchased, and/or other information relating to your online or shopping history. Any and all information provided is subject to the confidentiality requirements of the disclosing third-party and also, subject to all applicable laws relating to this Privacy Policy.

We use this information to more efficiently and effectively market out products and services, or to communicate with you.

Third-Party Payment Services 

In order to offer multiple payment options, Archipelago has established business relationships with a number of third-party payment companies. Examples include but are not limited to: PayPal, Amazon Pay, and the various credit card companies that we accept at checkout.

If you actually make a purchase from our Website, your personal information will be collected and stored by the third-party payment service.

Archipelago does not control the practices, policies or privacy policies of any third-party payment company and, as it relates to your payment processing, you will be subject to the third-party’s privacy policy (and not Archipelago’s Privacy Policy).

Archipelago is not responsible for any third-party Payment Service company’s collection, use or disclosure of your personal information.


An http cookie is a small piece of data stored on your computer, by your web browser, while you browse our Website. Cookies were designed to be a reliable mechanism for websites, like shopARCHIPELAGO to remember information about who you are, and what you’ve looked at in the past. Cookies are what allow, for example, you to visit a website and not have to put your user name in each and every time you visit, or that allow a website to show your favorite products.

It is not always apparent to website visitors when cookies or similar technologies are used. You can manage your cookie preference (i.e., you can manage to allow or not allow them on your device) through your browser, or you can turn them off using the tool on our Website.

As explained in the table below, when you visit our Website, we automatically collect information from or about you through the use of cookies or similar technology.

For more information about cookies, visit:

How do we use cookies? 

We gather certain information on the Website using cookies and other tracking technologies or tools.

What types of cookies do we use? 

There are different types of cookies (and the cookies collect different types of data). Here is a list of the cookies that may be used on our Website:
  • Strictly Necessary Cookies - These are cookies that our Website and apps need in order to perform the Website’s basic functions. For example, they are needed to remember items placed in your shopping cart or to remember which page you are on. We can’t turn these cookies off. They usually only collect needed data when you fill in a form on the site or login. You can set your browser to block these cookies. However, if you block these, parts of our Website will not work. These cookies do NOT store any personally identifiable information.
  • Performance Cookies - These cookies let us count and monitor the number of visits to our Website, and the traffic sources from which they came (e.g., Google search, paid advertisements, etc.). They also let us know which pages visitors are most and least interested in (and to see how visitors actually click around and through our site). Importantly, it allows us to improve the user experience, which we think leads to a better user experience, and a better use of our limited advertising and design resources. Importantly, these cookies only collect information in the aggregate and in an anonymous manner. Meaning, we can see or learn: How many people came, but not who. What people collectively do, but not what any individual visitor does. If you block these cookies, you will be excluded from the anonymous pool of visitor data, which will make it harder for us to understand which pages work or don’t work for our visitors, and where it is that everybody is coming from.
  • Functional Cookies - These cookies ensure proper function of the Website (e.g., cookies used for login or registration). They allow our Website to allow personalization, enhanced functionality and we think, a better overall user experience. They may have been set by us or by our third-party providers (whose functionality and services we have added to our Website). If you do not allow these cookies, then some or all of the Website functionality will not be available to you. These cookies do capture and store personal information.
  • Targeting Cookies - These cookies may have been set by us, or by our advertising partners. They may be used by those companies to get a better picture of, and keep records of your specific interests so they can show you advertisements for other sites or services. They do NOT directly store personal information; however, they DO capture and store information about your browser and internet device. If you block these cookies, you will see less targeted advertising when you browse the internet (on your device).
  • Social Media Cookies - These cookies are set by a range of social media services that we have enabled on our site. These social media services allow you to share content with others that you are connected with on social media. These cookies track your browser across other sides, and of build up a profile of what you seem to like and are interested in. This profile, in turn, may determine what you see, or see first when you visit other websites. If you block these cookies, you will not be able to use or see the sharing tools on our Website. These cookies DO store personal information.

How to manage cookies 

You can set your browser to block or not to accept cookies. If you block cookies, some of our Website features and tools may not work. 

Privacy Settings  

Third-Party Use of Cookies 

Some of the tools and content on the Website, including advertisers, are served by third-parties. These third-parties may include application providers, content providers, advertisers and ad networks, and their servers. These third-parties may use cookies of their own to collect information about you when you visit our Website. The information they collect may include personal information and also, information about your online activities (historically or over a future period of time), and across the different websites or online services that you use. They may use the information they collect on your personal preferences and habits to provide you with internet (and so-called “behavioral”) advertising or other targeted messages, images and offers.

Archipelago does not control these parties, monitor the number or purposes of the tracking technologies they use, or how they may be using them or the data that they collect.

If you receive targeted content or advertisements and want them to stop – you should contact the advertiser or provider directly. For more information on how to opt out of receiving targeted advertising from providers, contact us at


If you are a California resident, you have expanded rights.

Specifically, the California Consumer Privacy Act (“CCPA”) gives you certain rights relative to the privacy of your personal information. You have the right to request that Archipelago deletes all of the personal information that it has collected. You also have the right to demand that Archipelago disclose what personal information it has, in a list of the categories of information that we have, the categories of sources from which we have collected it, the purpose for collecting or selling the information, and the categories of third-parties to whom we have disclosed or sold that information to during the preceding 12 months. You also have the right to not be treated by Archipelago in a discriminatory manner because you have exercised the privacy rights granted to you by the CCPA law. You can make these requests to us up to two times in a 12-month period, subject to the limitations described within the CCPA.

Any California resident who wishes to submit a request to Archipelago under the CCPA to delete or disclose information about data collected, should email that request, with a subject line that reads “Privacy Policy” to Archipelago at In addition, any interested resident can call Archipelago, toll-free, at 800-399-4994. Please be sure to reference the Consumer Privacy Act in any email sent, or voice mail left. Finally, you can also submit a written request to:

Archipelago Attn: California Consumer Privacy Act 1548 Eighteenth Street Santa Monica, CA 90404

As provided for in the CCPA, once received, Archipelago will acknowledge receipt of your “Request to Know” or your “Request to Delete” within 10 business days, and if we do not grant or deny the request within that time, we will provide information about how we will process the request and what additional information will be required in order to verify your identity. We will respond to a Request to Know or a Request to Delete within 45 calendar days, although we can extend that time for up to 90 calendar days if we provide you notice and the reason it will take more than 45 days to respond. We are not required to respond to more than two Requests to Know or Requests to Delete from a consumer within a 12-month period.

Under the CCPA, we are required to verify your identity before disclosing personal information in response to a Request to Know or a Request to Delete, and once that process is completed, we are required to obtain separate confirmation that you wish Archipelago to delete your personal information. If possible, and consistent with the sensitivity of the personal information we possess, we will attempt to verify your identity using information about you that you have previously provided to Archipelago. If you have a password-protected account on our Website, we will use our existing authentication practices for the account, unless we suspect fraud or believe the sensitivity of the information to be disclosed requires a more robust verification procedure. The verification procedure will vary depending on the sensitivity of the information being requested.

You may also designate an authorized agent to make a Request to Know or a Request to Delete under the CCPA on your behalf by submitting either a power of attorney form under California Probate Code 4000 - 4465, or by submitting reasonable documentation of your identity and your written permission for the agent to act on your behalf.

Changes to this Privacy Notice 

We may modify or amend this Privacy Notice from time to time at our discretion. When we make changes to this notice, we will amend the revision date at the bottom of this page and such modified or amended privacy notice shall be effective as to you and your information as of that revision date. We encourage you to review this Privacy Notice periodically to be informed about how we are protecting your personal information.

If you have questions or want more information about our privacy policies and practices, please contact Archipelago by phone toll free at 800-399-4994 or by email at Please include "Privacy Policy" on the subject line, and your full name, email address, and postal address in your message.

(January 1, 2020)